Here’s the thing – the formula for what we do and how we do it isn’t found in a textbook. (We’ve checked). But it works. (We’ve checked that, too). That’s the secret sauce of GSD & Co. It’s the plain-and-simple reason we left our respective roles at larger firms and harnessed our creative and strategic superpowers. Small but mighty is our key.
Gray Smith Douglas & Company is the creative collision of two national capital powerhouses who know how to Get Shit Done.
Gray Smith Douglas & Company (GSD & Co.)
”In turbulent times, we provide down-to-earth safe-passage to success with none of the pomp and ceremony.
More about us
We know the value of being seen, heard and understood. Whatever your goal, we’ll make sure your message, values, strategy or presentation is received clearly. And powerfully.
Need to amplify your interaction with the media, government or everyone in between? We do that. Navigating your team through a period of change? We will pave the pathway. Perhaps you need to clean up a mess. We’re your public relations custodians.
The “& Co” in our name is important too. We are all about sharing and powering the gig economy. We will use our networks to source expert skills to help round out the best solution for your needs.
Lately, everyone has faced some truly intense storms. Our vast range of experience has helped countless organizations see their way to the other side. We’ll work closely with you to learn your voice, understand your mission and values and hatch savvy solutions.
What we do
The result of the union of Elizabeth Gray-Smith and Sally J M Douglas is an expert offering of a full suite of services. We’ll help your organization from the inside-out.
She wields over 20 years of creative public relations, government relations, strategic communications, content strategy, issues management, media training, media relations, and writing experience spanning the film and television industry, Ottawa’s Mayoral office, the corporate sector, innovative start-ups, the Parliamentary Precinct, and the Capital’s social scene. From casting director to content strategist to confidence booster, Elizabeth has helped public, private and not-for-profit organizations craft their narrative and broadcast it through all relevant channels to spark public conversation and raise funds. For two decades, Elizabeth has plugged in her digital prowess and wielded her power with the written word for dozens of clients looking to up their game and mitigate risk in an interesting array of arenas. A writer at heart, she has been published in innumerable outlets, more notably as a regular columnist with iPolitics.
Photo: Michelle Valberg
Sally J M Douglas
Sally has a consistent track record successfully building teams and delivering strategic project leadership from conception through the launch process to continued maintenance and management. At her core she is a negotiator, builder and problem solver with the flexibility to adapt to contrasting environments and grasp industry knowledge quickly. Her project management skills were honed while working on commercial construction projects before she subsequently became a National Trainer, where she built and implemented an entirely new training strategy. Upon immigrating to Canada in 2005, Sally successfully built two contrasting businesses from the ground up and, more recently, was part of an executive team that led the successful transition of four independent businesses into a single firm with an annual revenue in excess of $15Million. The common threads that stitch together every stage of her career are an insatiable hunger to learn, a love of people and the drive to create, collaborate and build sustainable business.